For our last event of the year, we went out with a bang by holding a personalised and immersive experience for our members at the Shoreditch Treehouse in partnership with Pure Events! Ahead of the evening, our members were sent a questionnaire that was produced by our production partner for the evening, Sparq, which asked them all sorts of weird and wonderful questions to leave them questioning and wondering what was in store for them. Little did they know that all the information was used to personalise their experience throughout the evening, from what wine and food was served based on their answers to certain food and drink-related questions, to their favourite song being played at some point throughout the evening either by a pianist or via the playlist for the evening right through to the Christmas presents under the Christmas tree that were so generously donated by a number of wonderful suppliers and venues within the industry!
Upon arrival, with no venue name provided just an address, attendees had to use their wristbands provided by Sparq to gain entry to the venue and the big reveal of the format of the evening was revealed! After a few flights of stairs (burning off the Christmas calories) we entered Shoreditch Treehouse which is a beautiful loft space (used to be Kiera Knightley’s flat!) that is perfect for intimate dinners, drinks reception, conferences looking for a unique and non-traditional setup, product launches or even a funky exercise class!!!! The space has everything that you think of in a cool apartment from a kitchen (it is a dry hire venue), piano, a stunning Christmas tree (it is Christmas after all) plus other furniture that can be re-arranged and stored within another room if required depending upon the setup. There is ample natural daylight overlooking the heart of Shoreditch – not that you would realise once you are up there – the capacity is up to 25 people for a dinner or 80 people for a standing drinks reception.
The venue had a stunning Christmas tree which had a number of gorgeous Christmas presents under the tree for us all which we could win by taking part in spin the wheel via the kiosks provided by Sparq using our personalised wristbands. The kiosks were great and would be a great benefit at events to capture feedback, client intel or to add a fun personalised element to your event. After unwrapping our presents, we enjoyed delicious canapés and prosecco provided by Mustard & Honey before sitting down for a 4 course wine pairing menu. The wine tasting was provided by Honest Grapes, it was an excellent tasting with lots of fun facts and insights as to why the wines were chosen based on our responses to the questionnaire – a super unique way to incorporate a wine tasting into your event.
It really was the best way to end our 2019 events programme on and left us with lots of inspiration on how to produce a highly interactive and personalised experience. A big thank you to Pure Events for creating this event and for working together with all the amazing suppliers and the venue to make it a night to remember. For further information reach out to Nicola Roodt at Pure Events.
