Building your personal brand panel discussion at Hotel Cafe Royal (February 2020)

We held our third-panel discussion at Hotel Cafe Royal where we discussed the topic of “building your personal brand” and what a conversation it was!! We were joined on the panel by Juliet Tripp who is a Senior Event Manager at Chemical Watch,  as well as the full-time job, Juliet regularly speaks at industry events, has her own blog sharing insights and her experience in the events world, is on the Board of Directors for the Female Hospitality Network, is a judge for the Conference News Agency Awards 2020 and last year was a Conference News 30 Under 30 winner!  We were also joined by one of our lovely members Rachael Kenny who is an Events Lead at Investors in People.  As well as being a very active member of Eventprofslive,  Rachael is currently taking part in the Fast Forward 15 Programme, is also a Conference News 30 under 30 2029 winner, has spoken at a number of industry events and also has her own blog and social media platforms where she shares insights, her experience and industry trends.

You may ask why do you need a personal brand?  It provides insights as to who you are, how you conduct yourself and is an important part of your career development.   The key takeaways of the panel discussion included:

  • your personal brand is what people say about you when you are not within the room, therefore, it is important that you are your authentic self when building your personal brand;
  • one of the key benefits of having a personal brand is that it enables you to take control of your own career development;
  • as well as being your authentic self, do remember that recruiters and potential employees do carry out research on candidates so do only share what you are happy for them to see – you may want to consider having a personal private social media account where you can share more of your day-to-day life;
  • it is equally as important to create your offline brand by attending networking events as it is creating your online brand;
  • not only is your personal brand a benefit for you but it is also a benefit for your employer.  If you are coming across happy, enjoying your job and sharing this via your platforms this is a major plus for your employer by providing them with excellent positive employee engagement exposure for their organisation; and

  • with freelancers making up a larger portion of the workforce more than ever before, a personal brand is vital for those who work for themselves or are thinking about making that jump.

As well being joined by our panellists, we were also lucky enough to have the talented James Everett taking photos of the evening.  James has experience working with various corporates and takes amazing pictures to help you capture the event.  We highly recommend reaching out to James if you need a photographer for your events.

The hotel has 8 fantastic event spaces perfect for gala receptions, dinners, boardroom meetings and conferences.  One of our favourite spaces within the hotel is the beautiful Pompadour Ballroom which is breathtaking with a capacity for up to 250 people and even has a great outdoor terrace.   We held drinks and canapes along with the panel discussion itself within the Queensberry Suite which is a flexible space for dinners, conferences and drinks reception for up to 150 people.  After the panel discussion, we explored the event spaces before finishing with more delicious canapes and drinks in the stunning Grade II listed Oscar Wilde Lounge!  For more information on the excellent event spaces at the hotel please reach out to Andreas Bergfeld.


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